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Most consumers look online for information to help them make their purchasing decisions. In fact, according to the Ecommerce Foundation, 88% of consumers research product information before making a purchase online or in person. This trend in shopping behavior highlights the importance of websites to businesses today.

A business website can be a marketing strategy to expand the digital marketing landscape of your business. It is important that a website gives users a clear idea of ​​what your brand is and what kind of product or service you offer.

How to create a business website for beginners

It's time to start creating your own business website. If you are an inexperienced beginner, the tutorial below will help you understand the design of your website. Let's start right away on how to create a business website for beginners:

1. Create a business website design

Before you start creating a site, prepare the structure first. Based on your company's identity and target group, which type of website is right for you? Formal, casual or interactive? Web design can initially be done on paper or with special skills in web design. If you don't have one, you can create one using a website template.

2. Choose a website domain that is easy to remember

In addition to your brand name, your website domain should be easy to remember. This allows visitors to easily find your business page. Then complete it by entering a simple top level domain like .com or .co.id. The domain name and top-level domain are combined into one URL, for example rna.id. No need to be confused, you can find and own a website domain with a variety of top-level domains at RNA at a pocket-friendly price!

3. Choose the best web hosting

Web hosting is the platform that stores your website or application data and makes it accessible online. Web hosting services allow you to access and use your website on a variety of devices, from computers, tablets to mobile phones. There are paid platforms, but you can also choose free ones.

But does free web hosting really exist and is it secure? The answer is that there are many free and secure website hosting services. See the performance of each platform. However, users are advised to back up their data regularly. If your business is more advanced, you can switch to paid web hosting.

You can choose a service provider. Host as DomaiNesia It offers a variety of web hosting packages that you can customize to your business needs. At a pocket-friendly price, you can host your business website starting from IDR 12,250.

4. Choose a website platform that is easy to manage

One of the challenges when trying to create a business website, especially if you are just starting out, is managing your website. So, choose a platform that is easy to access and manage. Such website features often offer configuration via a simple dashboard. The dashboard allows website administrators to change and access page comments in a single visit.

5. Create a ready-to-publish business website template

The next step is to create a template of your chosen design. So if you make changes to your website, you don't have to start from scratch. Because as time goes by, as your business grows, you will definitely make changes to your business website. So make sure the web design you create is easily editable without having to create it from scratch.

6. Complete business website features

When creating a website for a business, you must consider the functionality of your website. The selected features should meet the needs of the buyer. For example, you can add a shopping cart function to your website so that buyers can make purchases directly from your website without having to go back and forth.

There is also a WhatsApp contacts feature. This is often useful when buyers contact the brand. This allows buyers to speak directly about your company's brand.

7. Create a business website product catalog

How many types of products do you currently sell? You probably have more than one product or service, right? So, create a product catalog so that your visitors can easily know all your products, goods and services.

If your product is in product form, add photos and clear descriptions. And if your product is a service, explain the service you provide and how it solves the buyer's problem.

8. Include business contact information

It is unlikely that potential buyers will be immediately interested in trying your product after visiting your website. So add your business contact information to your website. This allows you to contact them directly without having to search for contact information elsewhere. Such convenience is important for your business.

9. Linking business website links to other marketing channels

In today's digital age, your website may not be the only platform you use to sell. For example, anyone who offers products in the form of merchandise can sell them on e-commerce websites. Not to mention using social media like Instagram and TikTok for advertising.

So link your website to any sales site or platform. This allows buyers to choose the most convenient sales channel for them. Adding links to each channel will help potential buyers quickly find the platform they're looking for.

10. Promote business websites

No matter how great your website is, nobody visits it. So, remember to promote your website carefully. Include a link to your company website on every sales and advertising platform: e-commerce website, Instagram, TikTok, Twitter, etc.

Examples of business websites in Indonesia

There are several companies that can be used as a reference for creating a company website. That way, what you develop with your team will be more measurable.

The two business websites above are from local fashion and home goods brands that have successfully implemented digital marketing and specifically catered to buyers through their websites. The CRSL website (left)i allows visitors to easily purchase a variety of fashion items such as clothes and bags from the website. The Informa website also makes buying furniture easy.

It's time for your business to go online with your own website domain.

Finally, without a website like your competitors, your business may be less competitive. So you should always maintain your business website so that it can support your company's digital marketing status. It's time to start promoting your business online with a website domain from RNA. Find a domain that fits your business image now on RNA!